
Jul 1, 2026
Fearless: Building a Solo PI Practice From Zero
Before he was suing insurance companies, Vincent Massaro was defending them — six and a half years inside Geico, sitting in on conversations with VPs and adjusters that most attorneys never get access to. On this episode of The Next Level Law Podcast, Vincent joins hosts Arash Eskandari and Richard Perillo to pull back the curtain on how insurance companies actually evaluate a claim, why "insider" knowledge changes the way he negotiates, and what it really took to walk away from a job at a law firm and build Massaro Law from scratch. Massaro Law is a personal injury law firm in Land O' Lakes, FL. This episode is brought to you by Vertical 10, a leading legal marketing agency specializing in Facebook ads, Google Ads, Website Design, and SEO/AEO for law firms.
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