Championing the Underdog: Thomas Buchanan's Journey in Personal Injury Law

In an engaging episode of the Next Level Law podcast, co-hosted by Richard Perillo and Arash Eskandari and sponsored by Vertical 10, guests delve into the inspiring career of Thomas Buchanan, a renowned personal injury attorney from Little Rock, Arkansas. Buchanan shares his transition from a large defense firm to launching his own practice focused on personal injury and medical cases, including nursing home abuse, in 2008. He reveals the motivations behind his decision, emphasizing the importance of dedication, perseverance, reputation, and the evolution of marketing strategies from traditional TV to digital platforms. Buchanan highlights the challenges and rewards of starting a solo practice, including a notable case involving a $5.2 million jury award. He offers invaluable advice on avoiding arbitration agreements in nursing home contracts, performing due diligence when choosing care facilities, and the selection criteria for accepting cases. His emphasis on the priority of client interests and the significant role of referrals in building a thriving legal career provides listeners with a comprehensive understanding of achieving justice in personal injury law.